WORK EXPERIENCE

Comcast | Xfinity

Content Manager, User Experience — 2026 - Present

• Assumed ownership of a newly established generative AI workstream and product within one month of promotion, supporting the migration of 50% of deterministic experiences to fully generative experiences.

• Built the strategic and operational foundation for the new workstream, establishing conversational design frameworks, flow documentation, LLM training materials, content guidelines, standards, governance logistics, and team processes.

• Expanded the operating model from 4 teams / 6 people to 12 teams / 30 people, creating scalable ways of working across a rapidly growing AI experience ecosystem.

• Partner with developers and product stakeholders to translate business and customer needs into conversational experiences, requirements, workflows, and scalable content solutions.

• Establish cross-functional processes and decision-making frameworks that align product, engineering, design, and content teams around consistent AI experience standards.

• Develop governance practices and reusable frameworks to support quality, consistency, and responsible scaling of generative experiences.

• Create training and enablement materials that help practitioners understand and apply LLM-specific content and conversational design principles.

• Lead and mentor content practitioners while creating systems that enable teams to operate effectively across a complex, multidisciplinary organization.

Senior UX Writer — 2024 - 2026

• Led content strategy and UX writing for customer-facing digital experiences within a large-scale technology organization.

• Partnered with multidisciplinary design, product, and engineering teams to translate complex product functionality into clear, intuitive customer experiences.

• Developed content frameworks, standards, and guidance to improve consistency and scalability across digital experiences.

• Used content audits and experience analysis to identify opportunities to improve customer journeys and resolve inconsistencies across complex product ecosystems.

• Influenced product and design decisions through strategic content recommendations, stakeholder collaboration, and customer-centered problem solving.

Senior UX Writer — 2022 - 2024

• Partnered with a multicultural design organization to develop content design solutions and internal communications supporting digital products and experiences.

• Conducted content audits to identify inconsistencies and improve cohesion across end-to-end user flows.

• Created internal style guides, checklists, and decision-making resources to improve content quality, consistency, and execution.

• Contributed to the development of a new internal customer service platform, translating complex workflows into clear and usable experiences.

Cheil North America | CYLNDR Studios (brand: Samsung)

Copywriter — 2020 - 2022

Progressed from a contract copywriter supporting CRM initiatives to a full-time role supporting three core Samsung communications channels within CYLNDR Studios (a sister ad agency under Cheil North America).

• Developed messaging and product positioning for Samsung Galaxy mobile launches, including Galaxy S20, Galaxy S21 5G, and A-series devices.

• Partnered with art directors, graphic designers, account executives, and creative directors to develop integrated campaign concepts and messaging strategies.

• Created CRM, digital advertising, email, promotional, and product marketing content across mobile, wearable, and consumer electronics portfolios.

• Owned client-facing projects and presentations, translating marketing objectives into clear creative strategies and recommendations.

• Created and implemented new CRM processes that improved consistency and follow-through across ongoing creative initiatives.

• Mentored new copywriters through structured feedback and creative development.

• Identified opportunities to push creative boundaries by combining audience insight, search and social trends, and marketing best practices.

• Established collaborative communication channels that increased engagement and knowledge sharing across the Cheil copywriting organization.

Prioritize Success | NuEra Automotive Solutions — Jr. Copywriter

Junior Copywriter / Content Marketing Intern — 2019-2020

Joined as a content marketing intern and transitioned into the company’s first full-time Junior Copywriter role after three months. Prioritize Success sister full-service digital marketing agency under NuEra Automotive Solutions.

• Developed SEO strategies through keyword research for B2B and B2C brands, supporting both organic and paid acquisition efforts.

• Interviewed 10+ executives and creative team members to develop ghostwritten LinkedIn profiles, biographies, and early-stage thought leadership content.

• Partnered with marketing leadership and copywriters to develop a six-month social and email strategy in one week, resulting in 500+ social posts.

• Developed content strategy for a future SaaS product launch spanning customer onboarding, webpages, training videos, lead-generation campaigns, and internal training materials.

• Conducted interviews with 15+ target audience members and business stakeholders to develop persona archetypes that informed product and content strategy.

• Collaborated with 10+ designers to integrate brand voice, customer insight, and UX considerations into onboarding experiences and digital products.

• Created microcopy for website wireframes and infographic prototypes, connecting content strategy with early-stage product design.

• Developed social, advertising, email, and promotional strategies aligned to client objectives and brand positioning.

• Presented storyboards, value propositions, and copy recommendations to executive stakeholders to advocate for creative direction.

• Designed and led two digital internship courses focused on social media strategy, website copywriting, and SEO.