RECENT EXPERIENCE

Comcast | Xfinity Mobile — UX Writer

Contracted: Present

— Work with a multicultural design team to provide internal communications and content design solutions.

— Perform regular content audits to ensure cohesive UI system-wide.

— Create internal style guides and checklists as reference materials to track decisions and improve accuracy.

— Contribute to copy development for a new internal customer service platform.

TD Ameritrade | Charles Schwab — Copywriter

Contracted: One year

— Copy lead for all CRM initiatives for the trader stream marketing channel, while assisting with campaign asks from Singapore stakeholders.

— Collaborate with project owners to develop new processes that helped mitigate risk and improve version history within an agile workflow.

Cheil | CLYNDR (brand: Samsung) — Copywriter

Contracted: Two years

— Wrote short-form global campaign copy highlighting the health and wellness insights on Samsung Galaxy Watch4 Series.

— Wrote digital ad copy promoting mobile and non-mobile products that appeared on Buzzfeed and New York Times.

— Ideated copy strategy for experiential campaigns promoting Galaxy S21 5G in Samsung Experience stores.

— Helped Sr. Art Director put net new CRM processes in place including best practices, style guides, and more.

— Enhanced retail product positioning statements for Samsung A-Series phones.

— Successfully delivered net new product messaging toolkits within short turnaround times.

— Contributed to high-level ideation of radio commercial and social campaign scripts from conceptual write-ups to casting and music specs.

NuEra Automotive Solutions — Jr. Copywriter

Full-time: one year

— Developed internal training assets for SaaS product launch including UX scenarios, VO scripts, how-tos, onboarding web pages, and email campaigns.

— Collaborated with Designers to discuss content hierarchy for website launch including wireframing and web copy strategy.

— Assembled cohesive storyboards to present brand identity, value propositions, and trademark ideas to the executive board.

— Built 2 internship programs from concept development and course creation to execution, yielding a 95% satisfaction rate.