Project Highlights
SAMSUNG
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Global Campaigns
About the work: I partnered with a Sr. Copywriter to write bridge copy for several global YouTube shorts promoting Galaxy Watch4 and Samsung privacy features.
Social Media
About the work: I joined a team of talented copywriters (a.k.a rappers in a past life) in poetic brainstorm sessions for Samsung celebrity partnership campaigns promoting Galaxy Z Flip3 5G and Galaxy Buds2. Both were featured on YouTube, Instagram, and Tik Tok.
Email Marketing
About the work: As a lead copywriter on the CRM team, I worked with Graphic Designers and Art Directors to create compelling email campaigns and push notifications promoting Samsung Galaxy products and offers. The sample modules below are in no particular order. Full email layouts are available upon request.
Creative Campaigns
About the work: I worked directly with a Senior Art Director to deliver two visual and written commercial campaign concepts to Cheil Agency CEO and Executives. These concepts would bring awareness to Samsung by positioning our audience in a unique way. Our approach: Samsung doesn’t define you.
You define Samsung.
Onboarding Materials
About the work: I was tasked to write an article that drove readers from a new product onboarding email to an instructional how-to. The article illustrates how to use a product feature on Galaxy S21 Series phones. The article was to align with the language used for the onboarding materials as well as our target audience: Today’s Avid Content Creators and Social Expressors.
